Alila Hotels and Resorts group is ready to soft launch its debut, beachside resort in Cha-Am, on the north west coast of the Gulf of Thailand, next month.

The Alila Cha-Am property will boast a roofotp reflecting pool as well as a Red Bar – a wellness zone by day that transforms into a bar at night. There will also be a separate Spa Alila offering.

Next to open in early 2008 will be the Alila Villas Hadahaa and Alila Villas Lonudhua, both in the Maldives.