Skincare brand Aromatherapy Associates has named Tracey Woodward as its new chief executive officer effective 7 April.

Woodward has worked in the spa, retail and beauty business for more than 30 years, and was successful in building the Aveda brand in the UK, the company said. She has also worked as commercial director at Urban Retreat Spa at Harrods and Harvey Nichols, general manager for Modern Organic Products, as a brand manager for Donna Karan Beauty, and most recently at Marks & Spencer, where she helped redesign and develop the beauty department.

Since June 2014, Woodward has been a retained consultant to B&B Investment Partners, which acquired Aromatherapy Associates in February 2014.

Woodward replaces Muriel Zingraff-Shariff, who joined the company just one year ago.

Aromatherapy Associates co-founder Geraldine Howard died in January following a battle with cancer.

“Aromatherapy Associates is an iconic British brand and our intention is to build on the legacy of brand founder Geraldine Howard,” said Woodward. “We aim to stay true to the authenticity and heritage of both Aromatherapy Associates and The Refinery, and further develop our offering of exceptional services and products.”

Chris Britton, co-founder of B&B Investments, said: “Tracey’s successful background in spa, retail and product development, as well as her leadership and unrivalled experience in the beauty industry, means Aromatherapy Associates and The Refinery will remain true to their origins and missions, while building an exciting future.”