Atlanta Braves plan a zip line across forthcoming SunTrust Park stadium
The new Populous-designed home of Major League Baseball (MLB) team Atlanta Braves will boast a zip line across its concourse, according to reports in the US city.
Derek Schiller, the franchise’s executive vice president of sales and marketing, confirmed the attraction for the forthcoming SunTrust Park while speaking at a Business of Sports Summit in Atlanta, according to the Atlanta Business Chronicle.
The zip line would begin from behind the ballpark’s video board, and has been designed to appeal to families.
“We are very family friendly, and that is a significant portion of our audience,” Schiller is reported to have said. “Well over 50 per cent of our fans are families that come with their child to a game.”
The 41,500-capacity SunTrust Park and a connected mixed-use facility called the Battery Atlanta will feature restaurants, bars and retail outlets, alongside a hotel, plaza and theatre, which the Braves will run with music promoters Live Nation.
The properties will form an important revenue stream for the club, which is investing US$622m (€555.2m, £435.6m) in the project.
Construction work is well underway, with the club hoping to move into its new home in 2017.
International sports architects Populous, who recently reshuffled their board, have worked on 19 of the 30 Major League Baseball stadiums.
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