The British Olympic Association (BOA) has revealed plans to build an Olympic Museum at the Queen Elizabeth Olympic Park, London, as a permanent legacy from the 2012 Games.

Located adjacent to the ArcelorMittal Orbit viewing tower, it is thought the new museum will become a major tourist attraction for the capital when it opens in 2014.

The British Olympic Museum will allow visitors to relive the London 2012 Games, with the aim of creating an interactive experience for people to share Olympic values and inspire future generations.

Among the elements proposed for the new museum is London and the Olympics - a look at how the capital became the first city in modern history to stage three Olympic Games.

Media and the Games will provide a behind-the-scenes look at the London Games, while the Gallery of Champions is planned to provide inspiration for the next generation of athletes.

The BOA will now work to secure funding from Olympic partners and individual donors. It is also working with the Olympic Park Legacy Company to finalise a licensing agreement.

BOA chair Colin Moynihan said: "As the only city to have earned the honour of hosting the Olympic Games three times, London occupies a truly unique place in Olympic history.

"It is a feat we should be immensely proud of and I believe the British Olympic Museum is the perfect way to ensure the memories of the London 2012 Games live on."

Legacy company chair Baroness Ford added: "The Olympic Museum will be a wonderful attraction on the Queen Elizabeth Olympic Park."

Details: www.teamgb.com

Image: The museum will be located adjacent to the ArcelorMittal Orbit to the left of the Olympic Stadium – Anthony Charlton/LOCOG