US-based company ê Shave – which specialises in male grooming products – has created a barber-spa programme to help spas capitalise on increasing numbers of male consumers.

The programme focuses on wet shaving techniques normally found in barbershops while the group also recently signed a deal with Hyatt Hotels Corporation to provide an extension of its barber-spa programme throughout Hyatt’s North America properties.

Other existing ê Shave clients include Spain’s Ego Homme and Truman’s spa in the US.

Photograph: Nickel, London, UK