Fitness First Middle East (FFME) has launched a new nutrition service for both members and non-members.

Nutrition by Fitness First draws on the expertise of nutritionists from Bespoke Wellness, FFME’s official nutrition partner. The service comprises nutritional consultations and meal plans based on individual goals, from weight loss, weight gain, body building and athlete training to health-related issues such as managing diabetes or to facilitate conceiving.

The operator has also incorporated MYZONE into every new membership in the group as part of its retention strategy, with staff also encouraged to use the belts to lead by example.

FFME is a franchise owned and operated under licence by Landmark Group.