The National Coalition for Promoting Physical Activity (NCPPA) has announced that sports icon and humanitarian, Billie Jean King, is the 300th leader to sign the CEO Pledge for Physical Activity.

"I'm honoured to sign the CEO Pledge for Physical Activity, and wholeheartedly agree with the mission to Get America – and the world – moving!" said King. "If we're to improve the health of our world, it begins with physical activity, and our business and community leaders are the ones to make that happen."

The NCPPA is a leading force in the US in the promotion of physical activity and fitness initiatives: a diverse blend of associations, health organisations and private corporations that have come together to advocate for policies that encourage Americans of all ages to become more physically active.

Its CEO Pledge is a national campaign to encourage every CEO in the US to recognise physical activity as an important driver of employee health and business performance.