Spa booking software provider Book4Time has been named the global preferred supplier for Starwood Hotels & Resorts Worldwide.

As a result, Book4Time will work with all of the hotel giant's 350 spas.

Jeremy McCarthy director of global spa development for Starwood, said: "Reducing hardware and IT costs while providing a cost-effective and scalable solution for our growing business is key to our overall strategy."

Book4Time has also secured a similar deal with United Arab Emirates-based The Grooming Company, which operates four spa brands - NBAR, Jet Set, 1847 and Tilia & Finn.

The company currently operates 19 spas in the region and is planning further openings throughout 2012.

The announcements were made as Book4Time has added a number of social media management tools to its booking platform.

A deal with Sprout Social enables Book4Time clients to manage their entire social media presence from one platform while monitoring brand across different social media.

The new addition also allows companies to engage audiences as well as target potential customers using local search technology.