Actor Brad Pitt traveled to Croatia last week to tour the site of a proposed €1.5bn (US$1.7bn, £1.3bn) resort development near in the coastal town of Zablace, local media are reporting.

The plans are to transform the city of Zablace into a “modern ecologically-responsible planned community,” People magazine reports, complete with a flagship luxury hotel, shops, villas, a school and clinic.

Swiss-based investment company TFI Holding has invested €60m (US$68m, £51m) to buy land in Zablace over the last seven years.

All the facilities for the planned community will be “in accordance with the highest environmental and spatial standards,” the Independent Balkan News is reporting.

“We are building a city, not a tourist destination nor a tourist resort,” project architect Nikola Baši?, who also designed the Zadar sea organ and the D-Resort in Sibenik, told the news agency. “Nothing like fake scenes for some pseudo tourist experience. It’s a real, live city.”

Baši? reportedly travelled with Pitt and a group of ten others to tour the area last week.

Pitt is not the first Hollywood star to delve into luxury resorts; actor Leonardo DiCaprio owns Blackadore Caye, a private island in Belize that will be home to a green development featuring a Deepak Chopra wellness facility; and actor Robert De Niro is developing hotels in Barbuda and London.