Brazilian football club SE Palmeiras has taken delivery of its new 43,600-capacity Allianz Parque stadium in Sao Paolo.

Designed by Brazilian architects Edo Rocha Arquiteturas, the venue has been described as “Latin America’s most modern multi-purpose event complex”.

With 43,600 covered seats – in addition to the 178 corporate boxes with seating for more than 3,000 people during football games – the venue is also equipped to host concerts, mega events, and corporate events.

Stadium facilities include shops, snack bars, food stalls, a panoramic restaurant and a convention centre.

Designed to offer an infrastructure readily adaptable to accommodate a variety of audience sizes and various types of events, the Allianz Parque can also be as an amphitheatre with 12,000 seats, or as a venue for mega events seating up to 55,000 people.

Allianz Parque’s first major event – and official opening – was a sold out concert by former Beatle Paul McCartney.

It is the sixth venue to be sponsored by German multinational financial services company Allianz – and the first Allianz-branded venue in Latin America.

The other five are the Allianz Arena in Munich, Germany; the Allianz Stadium in Sydney, Australia; the Allianz Park in London, England; the Allianz Riviera, France; and the Allianz Stadion in Austria (currently under construction).

Miguel Pérez Jaime, CEO of the company’s Brazilian subsidiary Allianz Seguros, said: “Naming a stadium is much more than investing in a prestigious venue. It can be considered a business platform since it creates a physical space for an emotional, direct relationship with current and potential customers, distributors and other stakeholders. It’s about market differentiation and humanising our brand.

“Naming this venue will add a new dimension to the Allianz brand in Brazil, besides placing it on the map of international events as Sao Paulo is renowned to be Latin America’s economic and entertainment capital.”