Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13986)           
UK only International

Poor pool capacity could hinder baby swimming boom, says research

By Jak Phillips    27 Feb 2015
82 per cent of survey respondents felt the baby swimming sector had grown over the past five years

The infant private swim school sector that has surged in the UK over the past decade is yet to reach its peak, although growth could yet be checked by a lack of pool capacity, a Swimming Teachers Association (STA) survey has found.

Despite recent Sport England figures showing that overall swimming participation saw an eight per cent drop over the last 12 months, the baby swimming market remains buoyant.

Around 82 per cent of the swim schools which took part in the latest survey from awarding body STA said they had seen a “significant” rise over the last five years in the number of babies (youngsters aged two and under) they teach weekly. The survey, which drew 206 responses from schools which teach a combined 50,000 babies each week, was a follow up to research carried out in 2009, designed to measure the industry’s progress over the past five years.

Almost 86 per cent of respondents said the baby swim market had not yet reached its peak, although many warned that growth could be capped because of pool time availability.

More than half admitted that the increase in demand for lessons compared with pool time availability was a concern; while 58 per cent said the limited number of pools also gave them cause for concern. Just over one third (34 per cent) also cited a lack of adequately qualified teachers as a problem for their business, compared with 24 per cent five years ago.

On a positive note, 60 new swim schools are reported to have opened since the last survey, a growth of more than 27 per cent in five years, and almost 70 per cent of all respondents said they had a waiting list for baby swimming classes.

“The landscape has changed dramatically since we conducted our first survey five years ago, but this survey shows there is still a growing and healthy demand for baby swim teaching and that can only be good news,” said STA head of accounts Zoe Cooper.

“Parents clearly recognise that it is important for their babies to gain confidence in the water and by sending them to baby swim lessons, it means their youngsters are being properly prepared for more formal swimming lessons.”

Sign up for FREE ezines
Related news
Related features
Sports jobs

General Manager

Everyone Active
Salary:
Location: Sheffield

General Manager

Everyone Active
Salary:
Location: Sheffield

Swim Manager

Everyone Active
Salary: Competitive salary
Location: Stratford-upon-Avon

Membership Advisor

Everyone Active
Salary: Competitive salary plus commission & benefits
Location: Harborough

Sports Coach

Everyone Active
Salary: £20.00 - £25.00
Location: Hemel Hempstead

Sports Coach

Everyone Active
Salary: £20.00 - £25.00
Location: Berkhamsted

Swim Teacher

Everyone Active
Salary: Competitive
Location: Scarborough

Party Leader

Everyone Active
Salary: Competitive
Location: Scarborough

Group Exercise Instructor - Aqua

Everyone Active
Salary: Competitive
Location: Aldershot
recruiting with sports management

Membership Advisor

Everyone Active
Salary: Competitive salary plus commission & benefits
Location: Aldershot

Swim Teacher

Everyone Active
Salary: Competitive
Location: Bristol

Swim Teacher

Everyone Active
Salary: Competitive
Location: Stratford-upon-Avon

Activity and Wellbeing Instructor

Everyone Active
Salary: Competitive
Location: Stratford-upon-Avon

Operations Manager - Brentwood School Enterprises

Brentwood School Sports Centre
Salary: £32,000 - £34,000pa + pension + benefits
Location: Brentwood

Swim Teacher

Everyone Active
Salary: Competitive
Location: Fareham

GP Exercise Referral Instructor

Everyone Active
Salary: £33,000pa + benefits
Location: Harrow
recruiting with sports management

Duty Manager

Everyone Active
Salary: Competitive
Location: Bedminster
Swimming Teacher jobs  duty manager jobs  Team Leader jobs  Swim Manager jobs  general manager jobs  recreation assistant jobs 
More jobs

Company profile

Company profile: PSLT Ltd
PSLT offer a range of new and refurbished fitness equipment being the UK supplier of DHZ equipment and the SPLAN Fitness Mirror, in addition we offer maintenance, repair and on site upholstery service nationwide, with a network of engineers in fully equipped vans to enable a first time fix wherever possible.
View full profile >
More company profiles

Featured Supplier

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
More diary dates