Core Health & Fitness has acquired Digital fitness content provider, Wexer Holding, for an undisclosed sum.

According to Wexer, the deal will provide it with the "funding to scale its business" and drive digital adoption across the global health club sector.

Core Health & Fitness – a portfolio company of US-based private equity firm Gainline Capital Partners – said it will now use Wexer as a vehicle for significant acquisitions to consolidate the digital fitness sector.

Jason Leone, president of Core, said: “Coming out of COVID-19, commercial customers across gym and vertical market categories are placing an increased emphasis on connected fitness.

"Though many consumers are returning to in-person workouts, they expect to continue to complement these with connected fitness workouts, highlighting the importance of delivering an omnichannel experience.”

Paul Bowman, Wexer CEO, added: “This is a momentous step for Wexer, simultaneously granting us the support, investment and distribution we need to dramatically scale our business and accelerate towards our mission of hybridising the fitness industry.

“The opportunity to work closely with Core Health & Fitness, collaborating across its portfolio of globally recognised brands to build an even more diverse digital ecosystem, is another huge benefit of this acquisition."

Core is a specialist in commercial fitness equipment whose brands include StairMaster, Schwinn, Nautilus, Star Trac and Throwdown.