Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13757)           
UK only International

Could financial incentives be the key to getting people more physically active?

By Tom Walker    28 Nov 2018
The study examined the effect of a physical activity rewards programme, ran by health insurer Vitality in partnership with Apple Watch

A study by research institute RAND Europe has suggested that there is a guaranteed way to dramatically increase people's physical activity levels – by offering them tangible financial rewards.

Described as the "largest behaviour change study on physical activity" RAND charted the behaviours of more than 400,000 people in the UK, US and South Africa.

The study examined the effect of a physical activity rewards programme run by health insurer Vitality.

Vitality traditionally offers its customers "treats" – such as cinema tickets and retail vouchers – in return for regular trips to the gym, which are verified by swiping membership cards.

For the study, however, Vitality launched a new incentive with a direct financial benefit.

Called Vitality Active Rewards with Apple Watch, the programme allowed members to acquire an Apple Watch by paying a minimal up-front amount – and then reducing their monthly payments to zero by meeting their physical activity goals.

Participants taking up the Apple Watch offer increased their physical activity levels, on average, by 34 per cent – which translates to 4.8 extra days of activity per month.

Crucially, activity levels increased across the customer spectrum, regardless of health status, age or gender.

According to Vitality founder, Adrian Gore, the study proved that the incentive of not having to pay more for the watch was an effective way of increasing activity levels.

"This landmark study contributes to a deeper understanding of how people can be incentivised to live fitter and healthier lives," Gore said.

"The significance for individuals, the insurance industry and wider society is profound."

The findings were revealed at an event in London, which was attended by the UK health secretary Matt Hancock and Nobel Prize-winning economist – and author of Nudge – Richard Thaler.

Responding to the findings of the report, ukactive CEO Steven Ward said: “This unparalleled research proves that inspiring physical activity on a global scale is not only possible, but deliverable.

“This study should be at the forefront of the Health Secretary’s mind as he turns the focus towards prevention over cure. The challenge now is to develop an affordable and integrated model for physical activity that targets the communities that need it most.

“As our health and social care systems creak under the strain of an ageing society, the insurance sector has a powerful role to play in using physical activity to help us move more and age well.”

To read the full RAND Europe report, click here.

Vitality  RAND Europe  Apple Watch 
Sign up for FREE ezines
Sports jobs

Swimming Teacher (Saturdays)

New Hall School
Salary: £3,768pa (9.00am-2.00pm, Saturdays, in term time)
Location: Boreham, Chelmsford, UK

Chief Executive

Pendle Leisure Trust
Salary: £Competitive + fabulous benefits package
Location: Nelson, UK

Sales, Marketing and Retention Manager

University of Leeds
Salary: £37,099 - £44,263pa + generous pension + benefits
Location: Leeds, UK

Exercise Referral Instructor

Everyone Active
Salary: Competitive
Location: Saltburn-by-the-Sea

Epping Forest Keeper (countryside Ranger)

City of London Corporation
Salary: £35,663 - £39,805pa + Local Govt Pension + benefits
Location: Loughton, UK

Aquatics Officer - dual site

Brio Leisure
Salary: from £29,269pa
Location: Northwich, UK

Fitness Manager

Everyone Active
Location: Bristol

Climbing Activities and Wellbeing Coordinator

Everyone Active
Location: Winchester

Centre Manager - dual site

Brio Leisure
Salary:  £35,745pa + excellent benefits
Location: Ellesmere Port, UK
recruiting with sports management

Centre Manager - dual site

Brio Leisure
Salary: £35,745pa + excellent benefits
Location: Chester, UK

Activity & Wellbeing Leader

Everyone Active
Location: Stratford-upon-Avon

Chief Executive Officer

Redbridge Sports & Leisure
Salary: on request
Location: Barkingside, Ilford, UK

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Rickmansworth, UK

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Watford, UK
Swimming Teacher jobs  duty manager jobs  Team Leader jobs  Swim Manager jobs  general manager jobs  recreation assistant jobs 
More jobs

Company profile

Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, destination venues and elite sporting facilities.
View full profile >
More company profiles

Featured Supplier

Explosion of passion for fitness at RiminiWellness 2024 and record success for Panatta
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year exceeded the 100,000 visitor mark.
View full details >
More featured suppliers

Property & Tenders

Location: Cleveland Lakes, Wiltshire and Gloucestershire
Company: Cotswold Lakes Trust
Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
20-22 Sep 2024
Locations worldwide,
More diary dates