Marketing company DTW has been appointed to research and deliver a new marketing strategy for the city of Gloucester.

DTW’s work will be jointly funded by Gloucester City Council – which will act as the lead organisation – alongside Gloucester Heritage URC, Kings Walk Shopping, South West RDA, English Partnerships and the Central Gloucester Initiative.

Through a research and consultation process, DTW intends to strengthen the marketing of Gloucester as a tourist, retail and heritage visitor destination and devise strategies for putting the city forward as a successful business and commercial centre.

DTW will also address how to secure the resources needed to initiate the effective marketing of Gloucester, primarily through developing partnerships between the public and private sectors. Details: www.dtw.co.uk