Myzone has appointed retention specialist Tamara Bailey as key account manager.

Bailey has more than 20 years' experience in the sector and joins from The Retention People (TRP).

“Tamara has worked as a senior member of the team at TRP, growing a customer engagement software business, centered around creating happy, loyal members for clubs," said Jonathan Monks, Myzone's director of EMEA.

"We're super excited to have Tamara on our side, and learn from her wealth of experience around customer engagement and retention.”

In her new role, she will be tasked with managing Myzone's portfolio of key accounts – and help evolve the tech company's services.

Bailey added: “The fitness industry has changed so much over recent years, the challenge to create exceptional experiences to encourage more people to be active and enjoy exercise has never been greater. Myzone provides fantastic solutions to support this for individual users and operators."