PREM Group has unveiled a new logo for its Days Inn hotel collection – its first rebranding in 37 years.

The new motif aims to capture the interest of a new generation of younger guests.

The logo was launched at Days Hotel Dublin Airport and will be rolled out across all Days Inn properties worldwide over the next year.

Senior brand director of Days Inn Belinda Atkins said: “By refreshing our logo and implementing our revitalisation plan, we are confident that we can keep the Days Inn brand fresh and appealing to current and prospective guests, including younger guests.”

Free internet access has also been introduced across all Irish Days Inn properties and earlier this year Days Inn UK & Ireland launched its Daybreak breakfast offering, which allows guests to either have breakfast in the hotel restaurant or choose a ‘grab and go’ option.

Early next year, a new customer service initiative and employee training programme will get underway to improve guest interaction services.

Jim Murphy, managing director of PREM, said: “In the past two years, we have grown the brand from zero to nine locations across the country and the brand is now firmly established in both the corporate and leisure markets.”

All Days Inn hotels are independently owned and operated under franchise agreements. In Ireland, PREM Group operates seven of the nine Days Hotels nationwide.