MyZone has appointed Gemma Bonnett as its global director of marketing – a position newly created as part of the brand’s expansion.

Bonnett will be responsible for developing and implementing marketing strategies to help drive growth for the company. In addition, she will also work on brand development.

“MyZone prides itself with the calibre of its team and having known Gemma for a decade I have seen first-hand how she represents the companies that she's worked for with the utmost professionalism and integrity,” said Dave Wright, creator and chief executive of MyZone. “With over 4,500 facilities in 30-plus countries, Gemma’s marketing experience and skill set will allow us to continue to innovate and grow within the fitness industry.”

Bonnett previously served as director of strategic marketing for Johnson Health Tech and is a recognised chartered marketer. She also serves as a member of the professional standards committee at the European Register of Exercise Professionals for EuropeActive.

Bonnet said: “This is a very exciting opportunity. The wearable tech industry continues to grow at a rapid pace and I look forward to further strengthening the MyZone brand within that space.”