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EGYM opens new HQ and lifts the lid on Smart Strength Series 3

By Kath Hudson    05 Mar 2026
Philipp Roesch-Schlanderer says the new Smart Series is a turning point / Philipp Roesch-Schlanderer
EGYM has opened its new HQ in Paternoster Square, London and revealed an update to its Smart Strength series
Unveiled simultaneously around the world today, Smart Strength Series 3 will be showcased at FIBO
The machines can respond in real time to individual plans
It’s a fully integrated system, connecting members, workouts and businesses

EGYM has been debuting its new Smart Strength line today (5 March) at events around the world, including in London and Munich.

The equipment will be exhibited at next month’s FIBO in Cologne, Germany.

Powered by an integrated fitness and wellbeing operating system, the Smart Strength Series 3 range unites training, technology, and gym management, delivering personalised, data-led training that is standardising enough to scale, yet individual enough to deliver elite results.

"We aren’t just building more tech for technology’s sake, we’re building the operating system that makes progress a permanent reality,” says Philipp Roesch-Schlanderer, Co-founder and CEO of EGYM.

Core features include enhanced ergonomics with 3D-moulded upholstery, optimised grip angles, and refined motion paths, which improves comfort and precision.

Hardware and software now work seamlessly as one, allowing the machines to respond in real-time to individual plans, automatically adjusting resistance and executing specific training methods.

There is an elevated, premium design, with a slimline silhouette, an 18.5-inch eye-level display, and integrated LED lighting and NFC smartphone login for a frictionless start to every session.

The EGYM Ecosystem solves the pain point of data sitting in silos. It functions as a comprehensive Operating System for fitness and well-being, extending into the corporate sector via EGYM Hussle to unlock new demographics and revenue streams.

“With the launch of the new Smart Strength line and the latest evolution of the EGYM Ecosystem, we are marking a strategic turning point,” says Roesch-Schlanderer. “In a competitive market, the advantage has shifted from individual products to integrated systems that connect the member, the workout, and the business.

"Products can be copied. An integrated, learning system built over years of data cannot. EGYM is the essential infrastructure for the modern health provider, from boutique studios and national chains to physio practices and corporate wellness hubs.”

EGYM  Philipp Roesch-Schlanderer  Smart Strength Series 3 
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Company profile: ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.
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13-13 Jun 2026
Worldwide, Various
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
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Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
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