Easte promoted to MD of Embed
Debit Card and Point of Sale Systems provider Embed has promoted USA General Manager Mark Easte to the position of managing director and chief operating officer of Embed International.
Easte, who has been GM of Embed USA for the past three years, will relocate from Dallas to the company's head office in Perth, Australia.
Further management restructuring has seen Embed founder and managing director for the past seven years, Adam Steinberg, move to the position of chairman and CEO and also take on responsibilities within Embed's parent, the LAI Group.
Trace Deiringer is to take over Mark Easte's role as General Manager of Embed USA.
The Embed Card System allows for admissions control, cashless operation of games and attractions, retail, food and beverage sales, full prize redemption management, and integrated event scheduling.
Photograph: New Embed MD mark Easte
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