Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13985)           
UK only International

Efteling expands family offer with new Hooghmoed drop tower

By Liz Terry    28 May 2026
The Hooghmoed ride has been designed to attract families with smaller children / Efteling
Efteling has opened Hooghmoed, a new family drop tower
The ride is part of the new Sirene Island themed area
The aim is to introduce younger visitors to thrill attractions

Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.

The 22-metre ride, whose name translates as “Hubris”, is the third attraction on Sirene Island and is suitable for children from 90cm tall, enabling families with younger children to experience a more adventurous ride together.

Hooghmoed forms part of Efteling’s strategy of making incremental investments that increase capacity and enhance the guest journey without requiring the scale of capital associated with major new themed lands. By targeting children who are ready to progress beyond gentler rides, the attraction helps create a natural pathway to larger thrill experiences elsewhere in the park.

The ride is themed around the story of the mermaid sisters featured throughout Sirene Island. Visitors are lifted to the top of the tower before dropping suddenly and bouncing several times above the surrounding landscape.

Hooghmoed comprises three 12m towers with a combined hourly capacity of 600 guests. Each ride cycle lasts around 90 seconds and includes sound, mist and smoke effects.

The opening builds on the launch of Danse Macabre in late 2024, one of the most significant investments in the park’s recent history, and demonstrates the Dutch operator’s continued focus on refreshing its offer through a combination of large-scale flagship attractions and smaller additions aimed at specific audience segments.

Efteling welcomed more than five million visitors in 2025. The company continues to invest in capacity, storytelling and guest experience as it seeks to strengthen its position in the highly competitive European short-break market.

Efteling  Children  Guest experience  Operator  Strategy 
Sign up for FREE ezines

Company profile

Company profile: Panatta Srl
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price that are entirely produced in Italy. We offer more than 500 products and 2,000 colour combinations to create exclusive, limited edition machines, according to the needs and tastes of each customer.
View full profile >
More company profiles

Featured Supplier

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
More diary dates