British skincare brand Elemis has appointed Candice Burd to the role of senior vice president of US marketing. Burd will be based at the company’s new US headquarters in New York City, opening this month in the heart of the Flatiron District.

“We’re excited to add to our rapidly growing US executive team with the appointment of Candice, whose deep understanding of the beauty space and inspired vision will be integral in successfully driving Elemis’ marketing initiatives,” said Sean Harrington, president and co-founder of Elemis. “The hiring of Candice along with the opening of Elemis’ first US headquarters further signals plans for rapid expansion Stateside, and is the next step on our mission to take over the US skincare market.”

Burd previously worked for skincare brands Fresh, Philosophy and Bobbi Brown, and will be responsible for developing all US omni-channel marketing, PR and brand rollout, including TV shopping.

“Elemis has been an acclaimed leader in the UK and other markets for many years, and now is poised for tremendous growth in the USA,” said Burd. “I am excited to help lead the marketing efforts on this esteemed brand as it enters the next phase of its history.”