British spa and skincare giant Elemis is making an entrance into London's retail scene, picking Covent Garden's Seven Dials for its inaugural standalone store.

Now a certified B Corp, Elemis will unveil the 1,000sq ft store in Q2 and showcase an extensive array of Elemis products.

Since its inception in 1990, Elemis has ascended to global prominence and is now present in over 1,200 spas, salons, brick-and-mortar stores and numerous e-retailers worldwide.

Susan Harvey, UK general manager at Elemis, said: “We’re hugely excited to announce that we’ll be opening our first Elemis London retail store in Covent Garden this spring.

“Since Elemis’ inception over 30 years ago, we’ve garnered global renown and established ourselves as forerunners in providing premium skincare, and the launch of our new standalone store in the iconic Seven Dials will allow us to continue to deliver this.

“We look forward to welcoming our community, delivering an experience like no other, and empowering them as they embark on their skin wellness journey.”