The annual World Travel Market (WTM) event has kicked off at the ExCel centre in London this morning (7 November).

The event, now in its 32nd year, is the largest single exhibition and conference for the global tourism industry and attracts more than 45,000 delegates each year.

This year's official launch was attended by tourism and culture minister Jeremy Hunt and former Olympian James Cracknell.

The four-day event will host a number of seminars, meetings and keynote speeches - including a summit of tourism ministers from across the globe.