England football captain Harry Kane has invested in fitness tech startup, OxeFit.

OxeFit is a connected, artificial intelligence (AI)-based strength training platform, which uses data-driven insights to customise and plan individual workouts.

Its core technology integrates robotics, movement and performance tracking, advanced coaching and analytics.

It offers both consumer and elite athlete systems, while its extensive on-demand content library features programming beyond strength training, from nutrition, health and mindfulness to overall wellness topics.

Established in early 2020 by Shanableh and Peter Neuhaus, Kane's investment in OxeFit was part of a Series A2, which raised US$20m – bringing total funding to US$45m.

Kane said: "I've always been focused on being the best player I can be and that means making solid gains in other aspects of my life beyond the pitch.

"For me, nutrition and fitness are two areas that don't have a one-size-fits-all playbook and this is something OxeFit understands.

"What impressed me most about OxeFit is not only the science behind the physical products, but also the combination of robotics and content working together to deliver a truly customised training experience.

"This is why I invested and why I will serve as an ambassador for the brand. It's truly one-of-a-kind."