Frasers Group has launched its first elevated concept, Everlast Gyms+, in London, with its most comprehensive offering to date.

The 27,000 square foot facility, which was previously a Roko club, offers an extensive gym floor, kitted out with Nike’s Grind strength range; signature training class concepts including Reformer, Hustle and Breathe; a Hyrox Performance Center; Myprotein Kitchen, as well as a Recovery Suite including a 20-metre pool, sauna, steamrooms and ice baths.

Dan Summerson, managing director at Everlast Gyms, says: “The opening of Everlast Gyms+ Chiswick is a really exciting moment for the brand as it not only signals further progress in our national expansion journey, but it also marks the arrival of our elevated proposition to the UK’s capital. 

“Chiswick represents our most comprehensive fitness offering, from Nike Strength, Hyrox and Myprotein to a dedicated recovery zone and swimming pool, to offer a premium, holistic approach to fitness that goes beyond the traditional ‘big box’ experience at unmatched value.”

Owned by Frasers Group, Everlast Gyms has 60 locations across the UK and Ireland. Since embarking on its elevation journey in 2021, the offering has sought to combine the best elements of big box and boutique. 

Everlast aquired Roko in early 2025.