Steve Kass – founder and former CEO of spa, wellness and fitness operator American Leisure – has announced the launch of a new venture and company, Steve Kass Consulting.

Kass sold American Leisure to First Service earlier this year, leaving him free to develop other business interests outside the US.

The new company will be headquartered in Toronto, with offices in London and will specialise in consultancy for the real estate and hotel and hospitality industries, with a focus on spa, fitness, wellness and lifestyle. It will work on hotels, medium- and large-scale residential property developments and public projects.

In an exclusive interview, Kass told Spa Opportunities his new consultancy will work with owners and architects to conceptualise and design wellness and lifestyle facilities internationally, while also offering financial feasibility studies, operational design consultancy and concept development.

Kass has 25 years’ experience in developing and operating spa, health and wellness facilities.