Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13727)           
UK only International

F45 to open franchised studio at Everyone Active centre

By Tom Walker    11 Sep 2019
F45 will open a studio at an Everyone Active centre in London
We recognised some time ago that the traditional leisure centre model was not future proof
– Duncan Jefford

Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see an F45-branded studio open at a publicly-owned leisure centre for the first time.

Australia-based F45, which offers functional fitness-based HIIT sessions, sees the deal as a way of expanding into new geographic areas across the UK. It currently has more than 1,700 sites globally and around 75 franchised studios in the UK.

Everyone Active says the deal will form part of its push towards a "boutique in a big box model". The F45 partnership follows a 10-site deal signed with boutique yoga provider MoreYoga in 2018. Earlier this year, the operator also secured a partnership with premium swimming tuition provider Swimming Nature.

The first F45 studio at an Everyone Active site will open at the Little Venice Sports Centre in Maida Vale, London. The site is managed in partnership with Westminster City Council and the F45 studio will be operated under the usual F45 franchise model by franchisee holder, Annie Edmonds.

Duncan Jefford, regional director for Everyone Active, said: "We recognised some time ago that the traditional leisure centre model was not future proof and have been working hard to develop and modernise our offering.

"We are space-rich but also recognise that it’s not always better to create your own products.

"By forming alliances with the right brands we can elevate our proposition and create the most exciting facilities in the country. We’re incredibly excited to be moving forward with F45.

"Their product complements, rather than competes with our own and we share the same values around getting people active. We expect Little Venice Sports Centre to be the first of many sites to house an F45 franchise."

F45  Everyone Active  HIIT  functional fitness 
Sign up for FREE ezines
Related news

Company profile

Company profile: UK Trade & Investment
UK Trade & Investment is the government department that supports UK companies to trade internationally and helps overseas businesses to set up in the UK.
View full profile >
More company profiles

Featured Supplier

Elevate registrations soar: a record-breaking start to Elevate 2024
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is thrilled to announce that registrations for its 2024 conference are now live – and the response has been nothing short of exceptional.
View full details >
More featured suppliers

Property & Tenders

Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Verwood, Dorset
Company: AVISON YOUNG
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

11-14 Apr 2024
Exhibition Centre , Cologne, Germany
22-24 Apr 2024
Galgorm Resort, York
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
More diary dates