Anytime Fitness, the health and fitness club franchise, has announced the opening of its first location in central London to further expand its presence in the UK market.

The club is located on Pentonville Road, Kings Cross, and has been developed in partnership with Life Fitness to incorporate a 3,500sq ft (325m sq m) fitness suite.

Open 24 hours a day, the Anytime Fitness venue will cater for more than 1,000 members and offers cardiovascular and strength equipment, as well as the Life Fitness Journey concept.

It is the latest club to open as part of Anytime Fitness' UK roll-out plans, which recently saw a second Bristol site open. It aims to have a 50-strong estate by the end of the year.

Anis and Jay Suterwalla, owners of Anytime Fitness Kings Cross, said: "With the fitness suite being in constant use, it was vital that we chose a supplier who would be able to offer us the strong support and service that we require."

Life Fitness account manager Antony Morrison added: "[The equipment] offers consumers a really wide spectrum of exercises that can be performed across all muscles groups."

Details: www.anytimefitness.co.uk