Fitness training association FitPro worldwide has appointed health and fitness industry stalwart Kevin Laferriere as its new CEO.

Laferriere has more than 23 years’ experience in the sector and will be based in FitPro’s North American offices in Denver, Colorado. He is tasked with harnessing his skills and experience to grow and expand Fitpro’s global reach with new products and services, as it bids to be the world’s leading professional fitness development firm.

Prior to his appointment at FitPro, Laferriere’s roles included president and COO at US health club chain Lifestyle Family Fitness, also holding senior roles in sales, operations and fitness services within the club. In addition, Laferriere was both managing partner and co-owner of multiple Gold’s Gym franchises for 11 years.

“Kevin Laferriere’s decades of experience provide him with the knowledge and capability to expand and solidify FitPro’s reputation as a worldwide support network for fitness professionals,” said FitPro founder and chair Brent Hallo. “He is an instrumental component in our world-class management team.”