With Valentine’s Day just around the corner, an international dating website is vying for the hearts of UK fitness enthusiasts with a brand new launch.

Fitness Date Club, which aims to link up health-minded singletons predominantly from the UK, USA, Germany, South Africa and Sweden, has launched a new site exclusively for British-based users.

The site encourages members to use gyms, fitness centres or sports clubs as a platform for dating activities, with the idea that people can stay fit, enjoy their hobbies and meet new people all at the same time.

Aside from its dating focus, the site also promotes healthy living through a recently added blog featuring articles on nutrition, yoga, running, bodybuilding, cycling and training tips.

According to founder Martin Dagger, a former musician from Sweden, the UK’s commitment to wellbeing is strong enough to merit a stand-alone offering for the country’s lonely (albeit extremely healthy) hearts.

“One reason we want to start in the UK is that I think there is a good market for sporty people who are interested in fitness and dating,” says Dagger.

“If you are focused on living an active, healthy life, what better way is there than to have a significant other who feels the same way.”