Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13969)           
UK only International

Fitness First becomes Germany’s first Hyrox national training club partner

By Kath Hudson    03 Oct 2025
Hyrox classes will add a new motivational element to the Fitness First offering / Fitness First
Fitness First Germany is partnering with Hyrox
The rollout of Hyrox Training Clubs has already started
In December the first Fitness First Hyrox race will take place in Frankfurt
More than 15,000 participants are expected to attend

Fitness First has become Germany’s first national training club partner of fitness race organiser, Hyrox, adding a premium sports format with a competitive edge to the existing offering.

The rollout of Hyrox Training Clubs has already started across the estate and from 1 January 2026 specific fitness race training will be available in all Fitness First clubs across Germany. Members will have access to ideal training conditions for race preparation, including specialised equipment and Hyrox classes.

The first major highlight of the collaboration is Fitness First Hyrox Frankfurt, taking place from 12 to 14 December. The three-day event at Messe Frankfurt is expected to attract around 15,000 participants. As an official training partner, Fitness First will be represented by a large number of well-prepared members from across Germany.

“By integrating Hyrox into our clubs nationwide, we are adding a high-energy training format that aligns perfectly with our mission to holistically motivate people”, says Johannes Maßen, CEO of Fitness First.

“Our mission has always been to inspire and activate people – which is why we live by the motto ‘Motivated by Fitness First’. Hyrox is the perfect addition to this philosophy. For years, we’ve been focusing on functional training through our freestyle areas. Hyrox builds on this, adding another innovative training approach.”

Douglas Gremmen, chief growth officer at Hyrox, said: “We are proud to partner with Fitness First – a brand that shares our values of community, consistency and peak performance. We are excited about our joint journey and eager to see where this partnership will take us.”

Owned by LifeFit Group, Fitness First has more than 200 gyms across Germany and Austria. Fitness First Black offers high-end training and wellness services and Fitness First Red has a lower price point and smaller offering.

Hyrox  Fitness First  LifeFit Group  Johannes Maßen  Douglas Gremmen 
Sign up for FREE ezines
Related news
Related features

Company profile

Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
View full profile >
More company profiles

Featured Supplier

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

13-13 Jun 2026
Worldwide, Various
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
More diary dates