Fitness First has become Germany’s first national training club partner of fitness race organiser, Hyrox, adding a premium sports format with a competitive edge to the existing offering.

The rollout of Hyrox Training Clubs has already started across the estate and from 1 January 2026 specific fitness race training will be available in all Fitness First clubs across Germany. Members will have access to ideal training conditions for race preparation, including specialised equipment and Hyrox classes.

The first major highlight of the collaboration is Fitness First Hyrox Frankfurt, taking place from 12 to 14 December. The three-day event at Messe Frankfurt is expected to attract around 15,000 participants. As an official training partner, Fitness First will be represented by a large number of well-prepared members from across Germany.

“By integrating Hyrox into our clubs nationwide, we are adding a high-energy training format that aligns perfectly with our mission to holistically motivate people”, says Johannes Maßen, CEO of Fitness First.

“Our mission has always been to inspire and activate people – which is why we live by the motto ‘Motivated by Fitness First’. Hyrox is the perfect addition to this philosophy. For years, we’ve been focusing on functional training through our freestyle areas. Hyrox builds on this, adding another innovative training approach.”

Douglas Gremmen, chief growth officer at Hyrox, said: “We are proud to partner with Fitness First – a brand that shares our values of community, consistency and peak performance. We are excited about our joint journey and eager to see where this partnership will take us.”

Owned by LifeFit Group, Fitness First has more than 200 gyms across Germany and Austria. Fitness First Black offers high-end training and wellness services and Fitness First Red has a lower price point and smaller offering.