FlowRider, the stationary wave machine pioneer, has undergone a rebrand for the first time since its launch in 1991.

The first FlowRider opened in 1991 at Schlitterbahn in New Braunfels, Texas, US.

Since its launch, the company has expanded at a steady pace and there are now more than 250 FlowRider sites across the globe.

The new brand identity, revealed this month (July 2022), has been designed to reflect the "passion and forward-looking innovation".

FlowRider is based on technology which pumps a thin sheet of water over a tensioned ride surface, creating a nonstop wave and an entirely new sport called "flowboarding".

In 2009, the company became part of waterpark ride giant WhiteWater, a move which helped FlowRider increase its global presence and secure its spot as the leader in the stationary wave industry.

Marshall Myrman, president of FlowRider, said: “We’re really excited to have a brand identity that is so representative of our product.

“This new branding really nails the curvature of our original FlowRider product, while also being reminiscent of a river wave, which is what our newest product, FlowSurf, is based on. It perfectly ties together our past and our future.”