Entrepreneur and massage therapist Gloria Budd has been granted the UK license to launch Carole Maggio's Facercise programme in the UK.

Developed by Maggio more than 30 years ago, Facercise consists of a series of facial exercises that promises to deliver a more youthful appearance by targeting the 57 muscles in the face.

Launching at A Place to Heal by Arrigo in London's Holland Park in February, Budd will offer a range of Facercise workshops, including small group sessions, one-to-one consultations and a six week programme, as well as the Signature Transformational treatment.

In the small group sessions, which start at £50 per person, Budd will demonstrate Facercise's 13 facial exercises, including postural positions, movements and resistance levels, while the one-to-one sessions, which start from £180 per head, are designed to elevate the learning process and include personalised video recordings for mobile devices to encourage clients to continue practicing at home.

The six-week programme, which starts from £300, includes advanced exercises as well as one-to-one time and a bespoke programme designed to target concerns specific to the client. Meanwhile, the Signature Transformational treatment, starting from £750, is an online programme that combines one-to-one coaching, Facercise techniques and personal styling.

It includes six one-hour Skype sessions, with the first four focusing on confidence and self-belief, and the final two on Facercise.

Benefits of Facercise are said to include a more luminous 'peachy' looking skin and reduced under-eye puffiness.