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Rebrand for Jackie Skelly
By Tom Walker 06 Jan 2011
The énergie Group has completed the rebranding of all nine former Jackie Skelly gyms in Leinster, Ireland.
énergie acquired the Jackie Skelly estate in May 2010.
Following an investment of more than €1.8m, the UK company has effectively changed the look and feel of each club, including a new colour scheme, new furnishings and flooring, as well as a suite of brand new Precor equipment for the Ballsbridge and Clarendon Street clubs and new equipment for core and functional fitness training throughout the estate.
It has also introduced a biometric cardless entry system.
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