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Latin American growth for Madonna’s chain

By Kate Cracknell    10 Sep 2014
Madonna launched the chain in conjunction with her manager and New Evolution Ventures / Hard Candy Fitness

Madonna’s Hard Candy Fitness brand is reportedly eyeing up expansion throughout Latin America, amid media reports of new sites being lined up in Argentina, Peru, Colombia and Brazil. Reports suggest that the Argentian site will open in Buenos Aires in early 2015.

Hard Candy already operates gyms in Santiago (Chile), Rome (Italy), Berlin (Germany), Sydney (Australia), Toronto (Canada), Mexico City (Mexico), Moscow and St. Petersburg (Russia).

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