Image: How the new group training zone will look

Gravity UK has unveiled plans to launch its first branded fitness studio, which is currently being developed by principal shareholder Physical Company in High Wycombe.

Due to open in October, the 2,000sq ft (186sq m) studio will spread across two floors and include a personal training facility downstairs and a group training zone upstairs.

Plans to open a new studio follow the success of the Gravity programming education arm and Total Gym equipment sales division, and marks the latest stage of the brand's growth.

Customers will be trained by Gravity master trainers, with the facility also functioning as a showcase for the latest Total Gym machines. It will also host industry training courses.

Physical Company sales and marketing director John Halls said: "It's the right time to be branching out so setting up the studio near our headquarters in High Wycombe is an exciting new challenge.

"We will be using our extensive experience of different sectors within the fitness industry to operate a first class fitness studio and develop a chain of Gravity Studios in the near future."

Plans are already in place for new sites across the south east England following the launch of the High Wycombe site.

Details: www.physicalcompany.co.uk