The spa at Mauna Lani, Auberge Resorts in Hawai’i will be the first in the world to offer a treatment created by Gwyneth Paltrow’s wellness and lifestyle brand goop.

The brand’s new 50-minute goop Glow Facial is now exclusively available at the property’s Auberge Spa and consists of a combination of facial massage, exfoliation and masking.

goop already has a presence at the Hawai’i resort in the form of a curated retail boutique.

The store is the only one of its kind in Hawai’i and offers a selection of beauty and wellness products, as well as athleticwear.

Costing US$265 (€229, £195) per person, the signature facial is claimed to detoxify, moisturise and supercharge the skin with nutrients using clinically-tested goop skincare and a rosewater and pink clay mask from beauty and skincare brand Tammy Fender.

It starts with a deep cleanse and microexfoliation, then infuses skin with active ingredients – including vitamin C, hyaluronic acid, ceramides and peptides – to nourish, smooth, soften and brighten.

Sanjiv Hulugalle, regional vice president and general manager of Mauna Lani, Auberge Resorts Collection, says: “Committed to creating unique experiences for modern travellers, Mauna Lani is honoured to deepen our relationship with goop with the introduction of the first-ever goop facial.

“We look forward to continuing to create an idyllic destination rooted in Hawaiian culture, attracting those seeking an escape filled with adventure and wellness.”