A new exhibition at the O2 Arena is using Oculus Rift to bring the Game of Thrones world to life like never before.

The temporary virtual reality installation at the O2, available for free to Sky customers, lets users ride the Castle Black winch elevator to the top of the 700-foot ice Wall, as seen in Season 1, Episode 3 Lord Snow. The 4D experience "Ascend the Wall" is a 60-second virtual immersion into the world of Westeros. Powered by Oculus Rift, the experience combines the latest in interactive technology and computer graphics generated by Framestore, winner of this year's Academy Award for Best Visual Effects for its work on the film Gravity.

In addition to the VR section, the exhibition offers 28 outfits worn by the show’s characters, as well as weaponry and props from the show, a green screen where fans can be engulfed by a breath of flames from the dragon Drogon and a replica Iron Throne which guests can sit on.

The show, based on the series of books by George RR Martin, is returning for a fifth season in April. The temporary exhibition will be showcased at the O2 until 17 February, before going on an international tour to promote the show.

Following the March 2014 purchase of Oculus Rift by Facebook founder Mark Zuckerberg, Attractions Management looked at what implications this could have for the attractions industry, with Zuckerberg predicting virtual and augmented reality will become part of everyday life in the near future.