A new immersive, interactive art experience – described as a place where 'anything is possible' – has opened in Philadelphia.

Called Otherworld, the attraction occupies a 40,000sq ft space in a building located in north Philadelphia that previously housed a discount retail outlet, Formal Mills.

Designed and built by Otherworld, the experience features 55 unique rooms that guests can explore, with a number of storylines interlinking and connecting them to each other.

Interactivity is key and each room has been designed to be entirely different.

In total, Otherworld includes works from 100 artists, modellers, animators and creative technologists.

The Philadelphia location is the second Otherworld site – following an opening in Columbus, Ohio in 2019 – and will be operated by Thirteenth Floor Entertainment Group.

Describing the attraction, Otherworld CEO, Chris Stafford said: "Imagine a world where anything is possible.

"A place with no rules, only your imagination to guide you through countless rooms of large-scale interactive art.

"It's a place where mixed reality playgrounds and secret passageways await you in our surreal landscape of science fiction and fantasy."