Equipment supplier Matrix Fitness, is strengthening its sales force with a series of high-profile appointments intended to kickstart a UK expansion.

The recruitment drive sees former Sports-Art Fitness UK MD Alan Ellis join the key accounts team, while Adie Meyer and Chris Maule have both left Precor to become regional sales heads.

Ellis will hold the role of strategic account manager, responsible for developing new business channels. With over 15 years’ experience within the health and fitness industry, Ellis previously spent eight years with Cybex International, most recently in the role of national key accounts manager.

Meyer arrives as head of sales for the north and, together with Maule (head of sales – Scotland and Ireland), will be focused on building and maintaining regional relationships, plus developing new opportunities. Meyer brings experience at management, operational and sales levels, having worked at Bannatyne’s, JJB Sports (now DW Fitness), Marriott Hotels, and Dragons Health Clubs (now LA fitness) over the past 17 years. Prior to joining Matrix, Meyer held a dual role at Precor, operating as UK sales specialist for Preva Networked Fitness, as well as managing key accounts.

Meanwhile, Maule – who joins the team on 9 July – brings nearly 20 years’ experience from a career that has seen him managing Bannatyne’s clubs and driving sales for brands including Power Plate, Inspirit, and most recently, Precor, where he worked as Scottish account manager.

Matrix Fitness MD Jon Johnston welcomed the new recruits and said they would play an important role in driving the business forward. “All three individuals have demonstrated expertise in their previous roles, and bring valuable experience and knowledge to our wider team; reinforcing our operational excellence and supporting the continued growth of the Matrix Fitness brand,” he said.