The British Association of Leisure Parks, Piers and Attractions (BALPPA) has named Jeremy Reed as its new chief executive.

Reed, who is currently the visitor operations director for English Heritage's North of England region, will take up his new role at the beginning of September.

In his current role, he has been responsible for the overall management of the 121 properties in the English Heritage portfolio in Yorkshire, the North East and North West.

Prior to his time with English Heritage, Reed worked with business contract caterer Aramark as operations director for London. His career also includes stints in the hospitality industry with Marriott and Whitbread.

Reed said: "Joining BALPPA at this challenging time is exciting and I am looking forward to meeting many of the members of the association in the coming weeks.

"We are the bedrock of UK Tourism and it will be an honour to represent the interests of the private sector visitor attractions industry".