Johnson Heath Tech (JHT), owner of Matrix Fitness has launched a new European Training Centre and Showroom in Berkshire, UK.

The new site allows commercial customers, education partners and public sector organisations to sample Matrix’s cardio, strength and functional training equipment in an immersive, hands-on environment, as well as speak with product specialists and discover tailored solutions for their facilities.

Beyond showcasing JHT’s commercial brands, the location will also serve as a key education hub. The site will host service and repair training for JHT teams across the UK and Europe. The range of training rooms will be used by JHT’s strategic partners to deliver training across a range of topics, such as retention and mental health and best practice seminars.

JHT UK managing director, Matthew Pengelly, says: “The launch of our Reading hub marks an important milestone in JHT’s growth strategy. We’re committed to delivering exceptional service and support to our clients and partners, wherever they are. This site makes it easier than ever for customers to see, test and specify Matrix solutions that will transform their facilities.”

In addition to Matrix’s own portfolio, the showroom also features EGYM’s connected strength solution, specialist flooring supplied by Physical Company and advanced lighting design from LED Snaps, demonstrating a collaborative approach to creating world-class training environments.

This strategic expansion complements Matrix Fitness UK’s head office in Stoke-on-Trent, ensuring customers across the country have convenient access to both the full Matrix portfolio and expert consultation.