Chair of Urban Gym Group, Jordy Kool, has acquired the rights to expand the TRIB3 and PILAT3S franchises in the UAE.

With the first studios slated to open later this year, this is a significant move for Tribute Brands – parent company of the two boutique franchise concepts, which is owned by the Fisher Family Trust, led by Jonathan Fisher.

Urban Gym Group (UGG) has been rolling out the HIIT and reformer Pilates concepts in its Clubsportive and Trainmore brands in the Netherlands.

Having acquired the London-based Gymbox chain in October, UGG is also gearing up to open a PILAT3S studio at the new Gymbox Finsbury Park site in London, which opens in June.

Read HCM's interview with Jordy Kool and Marjolijn Meijer here