US-based skincare brand KNESKO has appointed Aldo Celeste as national sales director for its spa division.

Founded by Reiki master Lejla Cas, KNESKO has international spa partnerships with brands including Canyon Ranch, The Ritz-Carlton, Fairmont, Four Seasons, MGM Resorts and St.Regis.

Celeste has 25 years of industry experience and is the founder of the face and body line, Sciote Skin. He also previously worked as an international educator for gloProfessional, the professional division of skincare and makeup line, Glo Skin Beauty.

Celeste has been tasked with growing the company strategically, foster strong business relationships and execute and implement KNESKO’s preferred vendor program, KNESKO360, nationally.

“My passion is to evolve and create distinctive and extraordinary spa experiences while cultivating lasting industry relationships,” Celeste said.

“Our plan is to work strategically with each property & hotel group and successfully integrate KNESKO360 to increase the bottom line, create excellent services and unique experiences for both the guests and teams working with our products.”