Children’s attraction brand KidZania has opened its latest location in Istanbul, Turkey, marking the brand’s entry into a 13th country.

The attraction puts children in a pint-sized, kid friendly city, allowing them to role play and test drive careers of every kind – from doctor to secret agent, to professional footballer.

To date, KidZania has hosted more than 31 million children at its ‘edutainment’ locations across the world.

KidZania Istanbul boasts more than 67 establishments that provide 90 real-world careers to deliver the brand's signature role-playing experience. Targeted at children aged three to 14, KidZania Istanbul will provide a unique opportunity for children and guests from around the world to experience life as adults, working together to run the city, while simultaneously learning the values of leadership and teamwork. As with each location, Istanbul offers culturally relevant role-playing career opportunities with its archeological site, museum and a Turkish bazaar.

"The opening of our 16th city exemplifies how families from around the world have embraced the KidZania concept – a progressive and interactive role-play experience that challenges, inspires and readies kids to create a better world," said Xavier Lopez Ancona, president and founder of KidZania. "In this new attraction, we celebrate both the meteoric growth of our company as well as the diverse and vibrant culture of Istanbul."

KidZania is also working on future openings worldwide, with nine further facilities coming to locations including Moscow, Sentosa Island in Singapore and the Westfield Shopping Centre in London.