Online fitness company LRG Fitness has launched a new on-demand service.

LRG On Demand will offer access to a library of exercise videos, with each targeting different areas of the body.

The videos last a maximum of 20 minutes each – targeting those who are "time poor" – and include 10-minute HIIT sessions.

As well as fitness routines, the library will include mindfulness videos.

Operated by husband and wife team Ben and Nina Gambling, LRG Fitness will also target the family market with the service, with a number of videos created in a way which allows children to take part.

The on-demand service is in addition to LRG Fitness' other online-based fitness operations, which include weekly tailored exercise videos sent directly to members' inbox – alongside nutrition ideas and lifestyle tips.

"As we have grown older, and now with a family, lifestyle choices including diet are equally as important to us as it is for them," the couple said in a statement.

"Wanting to combine our passion with our talents by offering a unique service that provides health and lifestyle benefits has driven us to form LRG Fitness”.

The company has also secured a high-profile partnership with England Netball, resulting in the company becoming the national governing body's online fitness partner.

The partnership has seen LRG Fitness provide a guided and pre-planned exercise journey exclusive to England Netball members.