Luxury French beauty brand Lancôme has entered the Latin American spa market with a new hotel spa in the Brazilian city of São Paulo.

Originally a fragrance house, Lancôme manufactures skincare and makeup products and is owned by L'Oréal. The company has previously delved into the world of wellness and opened branded spas in France and Australia in addition to securing an official spa partnership with Accor’s Sofitel brand.

The brand’s latest spa, Lancôme Absolue Spa, has opened at the Oetker Collection’s Palácio Tangará hotel which is surrounded by nature and intended to offer a refuge among the bustle of city life in São Paulo.

In keeping with this focus, Brazilian architect Patrícia Anastassiadis realised the new spa as an urban wellness retreat. Anastassiadis says design was inspired by the greenery of the verdant Burle Marx Park that surrounds the hotel.

Facilities include six treatment rooms (including one for couples), dry and wet saunas, a jacuzzi, a relaxation area and indoor/outdoor heated pools.

The treatment menu features exclusive facials using Lancôme technology, such as the Absolue Cryo Sculptor (R$890, US$181, €165, £142). This 90-minute skin regeneration treatment alternates between hot and cold temperatures to promote an immediate lifting effect and guarantee visibly hydrated, replenished and radiant skin.

Another highlight is The Absolue L Extrait treatment (R$1,340, US$272, €249, £214). Also 90 minutes long, the ritual uses Absolue L’Extrait elixir which is powered by the regenerative cells of the Lancôme rose. The elixir is applied with smoothing petals in gentle movements to promote firmer, more supple and radiant skin.

The spa menu also offers day spa packages, reflexology, body scrubs and a variety of massages including lymphatic drainage, aromatherapy, candle, hot stone, de-stress, sports and shiatsu.

More about Oetker Collection

Owned by the Oetker family, Oetker Collection is a German hotel management company.

Oetker manages a range of high-end locations across the globe, many of which feature premium spa facilities and are partnered with luxury spa brands, including Guerlain, Dior and La Prairie.

Its locations include Hôtel du Cap-Eden-Roc (Antibes); Le Bristol (Paris) L'Apogée Courchevel (Courchevel); Chateau Saint-Martin & Spa (Vence); The Lanesborough (London); Hotel La Palma (Capri); The Woodward (Geneva); Brenners-Park Hotel and Spa (Baden-Baden); Jumby Bay Island (West Indies); Eden Rock–St Barths (French West-Indies); Palácio Tangará (São Paulo); and The Vineta Hotel (Palm Beach).

Oetker also oversees 150 private villas around the world.