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LateRooms.com unveils B and B campaign

By Pete Hayman    10 Jun 2011
The campaign aims to promote bed and breakfasts to travellers

LateRooms.com has revealed that it has teamed up with the Bed and Breakfast Association (BBA) as part of a campaign to promote bed and breakfasts for business or leisure trips.

B&B Lives aims to encourage consumers to consider bed and breakfasts over other forms of accommodation through an integrated PR and social media presence. LateRooms.com managing director Andrew Pumphrey said: "We want to challenge the perception that B&Bs are old- fashioned, while showcasing the hidden treasures that can be found on our website."

Image: Lance Bellers/shutterstock.com

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