LateRooms.com has revealed that it has teamed up with the Bed and Breakfast Association (BBA) as part of a campaign to promote bed and breakfasts for business or leisure trips.

B&B Lives aims to encourage consumers to consider bed and breakfasts over other forms of accommodation through an integrated PR and social media presence. LateRooms.com managing director Andrew Pumphrey said: "We want to challenge the perception that B&Bs are old- fashioned, while showcasing the hidden treasures that can be found on our website."

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