Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13726)           
UK only International

Les Mills On Demand partners with This Girl Can campaign

By Tom Walker    07 Jun 2019
The partnership will result in Les Mills offering a free 21-day trial to its Les Mills On Demand platform

Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to help break down women’s barriers to fitness.

The partnership will result in Les Mills offering a free 21-day trial to its Les Mills On Demand platform – as well as a bespoke programme designed specifically for women who are new, or returning, to exercise.

The tailored programme includes shorter-form videos and beginner tutorials designed to reduce common barriers to exercise that women face, including feeling intimidated, lack of time and low confidence in their fitness abilities.

The videos – which are supported with personalised familiarisation of the content – can be used at home and include motivational emails from Les Mills to encourage women to get started and inspire them to keep going.

They have been designed to build women’s confidence in exercise to the point they are ready to try a live class and engage with the leisure sector.

“This Girl Can aims to close the gender gap in terms of regular participation in sport and exercise,” said Frances Drury, This Girl Can marketing manager.

“We know that many women starting exercise or returning after a break find it hard to get going.

"The current phase of the campaign, #FitGotReal, shows that exercise doesn’t have to be conventional or a strict routine. It can be running around with the kids or doing sit-ups on the kitchen floor – it all counts."

Wendy Coulson, CEO at Les Mills UK, added: “We know our programming has been a successful first step in helping thousands of women fall in love with fitness so were delighted to be asked by Sport England to support This Girl Can.

“Our content is tailored for absolute beginners and those returning to exercise after a break, making this bespoke 21-day programme the perfect first step into fitness for many women.

“Our programming will support and encourage the This Girl Can audience at every step, helping them form a great new exercise habit, build confidence and witness a significant improvement in their fitness levels for everyday life."

Les Mills  This Girl Can  Sport England 
Sign up for FREE ezines
Related news
Related features

Company profile

Company profile: Rubb Buildings Ltd
Rubb Buildings Ltd designs and manufactures relocatable, semi-permanent and permanent fabric engineered specialist sports buildings.
View full profile >
More company profiles

Featured Supplier

Sprung Gym-Flooring: leading fitness flooring provider paves the way for top performance
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
View full details >
More featured suppliers

Property & Tenders

Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Verwood, Dorset
Company: AVISON YOUNG
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

11-14 Apr 2024
Exhibition Centre , Cologne, Germany
22-24 Apr 2024
Galgorm Resort, York
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
More diary dates