Fitness equipment supplier, Life Fitness has announced an alliance with FITTR, one of Ireland's leading independent suppliers to commercial gyms.

The agreement will see FITTR distribute Life Fitness equipment throughout Ireland from 1 July 2012. FITTR, founded by David Mahon in 2011, currently supplies fitness equipment to the Irish fitness market, covering key sectors such as health clubs and universities, as well as working with private clients including elite athletes and home fitness enthusiasts.

The company will be distributing the full portfolio of Life Fitness equipment, from its various strength and resistance lines through to the cardiovascular range. These include new products such as Synrgy360, a new system for personal training; Lifecycle GX, the first Life Fitness group cycling bike; and HD Elite, Hammer Strength's most durable rack line built for extreme training conditions.

Image: Life Fitness's Lifecycle GX